Cross-channel and cookieless: How measurement will evolve in 2021
https://www.evernote.com/shard/s594/sh/09cf68c8-597b-8317-536a-1b70ec21659a/b0Gi9023dJV2nVuD6Be68zJDqUNeA8PBk7pKhvS-JxlGV1geAAIyS1CvNA
Cross-channel and cookieless: How measurement will progress in 2021The role of audience fragmentation, the deprecation of third-party cookies